Product Marketing Consulting
Positioning, messaging, and launch strategy that make your product easy to understand and easy to buy. We turn what your team knows into language the market actually repeats back.
Learn moreProduct marketing for growth-stage SaaS
We help SaaS companies find and scale product-market fit.
Positioning, go-to-market, and pricing work done with your team — not handed down in a deck. Think of us as the smart friend who has already done this a few times.
Trusted by growth-stage SaaS teams
- Northlane
- BridgePay
- Atlas Ops
- Harborly
- Cadence
What we help with
Four things, done properly. Most engagements start with one and grow from there.
Go-to-Market Strategy
A GTM plan that connects segments, channels, and sales motion into one operating rhythm. Fewer slide decks, more decisions your team can act on Monday morning.
Learn morePricing & Packaging Strategy
Packaging that matches how customers buy and pricing that captures the value you already deliver. We test before you ship, so changes land without churn surprises.
Learn moreVoice of Customer & Market Research
Structured interviews, win/loss analysis, and market scans that replace internal opinion with evidence. You get the quotes, the patterns, and what to do about them.
Learn moreHow we work
The PMFit method
Four steps, roughly six to ten weeks. Every step ends with something your team can use.
- 01
Discover
We listen first — to your team, your customers, and the deals you win and lose. Two weeks of interviews and data, no assumptions.
- 02
Diagnose
We name the real constraint. Sometimes it's positioning, sometimes pricing, sometimes the sales story. We tell you which.
- 03
Design
We build the messaging, packaging, or GTM plan with your team in the room, so it survives contact with reality.
- 04
Deliver
We help ship it — enablement, launch, and the first 90 days of measurement — then hand over something your team can run.
Recent work
Placeholder stories with the structure we use for real ones.
Repositioned from a reporting tool to a decision platform — win rate up 34%
Client A — Northlane (placeholder)
Read moreNew packaging model lifted expansion revenue 41% in two quarters
Client B — BridgePay (placeholder)
Read moreSecond-product launch hit 60% of its year-one pipeline goal in one quarter
Client C — Atlas Ops (placeholder)
Read moreWhat clients say
“Working with PMFit felt like adding a senior PMM to the team who already knew our market. Six weeks in, our whole company told the same story.”
“Direct, warm, and allergic to fluff. We got a pricing model we understood, could defend to the board, and could actually ship.”
Courses
Prefer to run the playbook yourself?
The same frameworks we use with clients, taught as practical, self-paced and cohort courses for founders and marketers.
Explore CoursesPositioning That Sticks
Self-paced · 6 modules · ~4 hours
The GTM Operating System
Cohort-based · 5 weeks · live sessions + office hours
Pricing & Packaging Fundamentals
Self-paced · 4 modules · ~3 hours
Get product marketing frameworks in your inbox
One practical email a month. Templates, teardowns, and the occasional strong opinion.
Let's figure out what's actually in the way.
A free 30-minute consult. We'll ask a lot of questions and tell you honestly whether we can help.