The example is using AudioNotch.com, which is an app that provides therapy for people with ringing in their ears.
To get therapy you have to first match the frequency of ringing in your ears to the tone you hear in your headphones.
Visitors attempt to find the tone using the feature above in tens of different ways. This is a painstaking process that can take 1 to 2 hours.
If done incorrectly, therapy does not work so it’s critical this part is successful for the rest of the customer journey.
How is P/MFIT different?
You can’t ask🙋 everyone if they like every UX change or new feature.📭
Qualitative research📜 is awesome but extremely time-intensive.⌛
Lagging indicators like satisfaction❤️ & revenue💰 are great but lagging.
P/MFIT auto-segments your customer base by tasks they value most.
See exactly how each UX change affects existing tasks, whether new features enable new tasks, and how it all connects back to revenue.
Avoid missteps👣, identify opportunities💡, & project impact📽️ with a real time feedback loop🔄 using the entirety of your data.
Simplify existing tasks & digitize critical new tasks to grow value.
Segment by tasks+demographics to understand who fan groups are.
Project how individual changes and sets of changes will impact your trajectory
Ensure important tasks within your product are always getting faster and easier
You’ve probably felt the frustration when tasks you use become harder or slower to use in a product you love.
Keep track of the effort and time popular tasks require to ensure you’re always making customers happier.
See when a new feature cannibalizes a more important existing feature
A new feature can be exciting and look good on its own. In reality it might be hurting another more important feature.
That’s why it’s essential to evaluate all the features in a product as a whole.
There’s no sense in creating competing features that hurt the UX or worse yet confuse customers.
Track segments of fans to keep a pulse on how your roadmap is affecting them
There is no such thing as an “average customer.” You need a representation of customer segments you can actually picture in your head.
Discover your biggest fan segments and determine what makes them value your product. Make better empathetic & strategic decisions.
Track specific segments overtime as your roadmap evolves.
One week of work can lead to 1x, 2x, or 10x the impact.
Understand which work results in 10x ROI to do more of it.
High fidelity explanation of changes along with their impact.
Decide when to abandon changes with confidence.
Track how various types of changes affect your customers.
Engineering, marketing, product work off the same context.
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© 2020 Asgard Analytics, Inc.
© 2020 Asgard Analytics