For CROs, PMs, and Founders

Big Companies Are Embracing Analytics, But Most Still Don’t Have a Data-Driven Culture

For six consecutive years NewVantage Partners has conducted an annual survey on how executives in large corporations view data. Each year the response rate increases, and the reported urgency of making effective use of data increases as well. This year the results are both more encouraging and more worrisome than in the past.

Author: Thomas H. Davenport & Randy Bean


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