We diagnose before we prescribe
No fixed playbook sold to every client. The first two weeks are listening, and sometimes the recommendation is smaller than you expected.
A product marketing practice built for the messy middle
PMFit.ai exists for the stage after early traction and before the machine runs itself — when the product works, the market is real, and the story hasn't caught up yet.
Founder photo placeholder — swap in a real portrait any time.
Founder story
Placeholder Founder Name
Founder & Principal Consultant
Placeholder bio, ready for you to edit. Fifteen years of in-house product marketing across SaaS and fintech — with roles at companies like Intuit, Adobe, and GoDaddy — spanning launches, pricing changes, and the unglamorous work of getting sales and marketing to agree on a single story.
The pattern that kept repeating: teams didn't need more marketing activity, they needed a sharper answer to who they're for and why it matters. PMFit.ai was started to do that work directly with growth-stage teams — and to teach it, for the teams who would rather run it themselves.
Outside of work: long runs, mediocre sourdough, and an ongoing argument about whether positioning documents should ever exceed one page. (They shouldn't.)
Product-market fit isn't a moment you reach — it's a fit you keep earning as your market, product, and buyers change. Our job is to make that fit visible, specific, and repeatable.
Why PMFit.ai
We work with your team, not around it
Everything is built in workshops with the people who'll own it. That's why the work survives after we leave.
Operator experience, not agency theory
This is in-house product marketing experience — launches, pricing changes, and sales enablement done under real quota pressure.
Plain language, always
If a recommendation needs a glossary, it isn't finished. Your engineers and your board should both understand the story.
The team
Small on purpose. You work with the person you met on the first call, supported by a trusted network of specialists when a project needs them.
Placeholder Founder Name
Founder & Principal Consultant
Leads every engagement, from first interview to final handover.
Room to grow
This section is set up to hold more people — add a name, role, and short bio when the team expands.
Curious whether we're a fit?
One call, no pitch deck. We'll tell you honestly if we're the wrong people for the problem.