Services built around what's actually slowing you down
Every engagement starts with the same question: what's the real constraint on growth right now? Sometimes the answer is positioning. Sometimes it's pricing, or a sales story nobody believes. We diagnose first, then do the work with your team — never at them.
01
Product Marketing Consulting
Most growth-stage teams don't have a product problem — they have a clarity problem. We work alongside your product and marketing leads to sharpen positioning, rewrite messaging from the customer's point of view, and build launch plans your whole company can run.
Who it's for
- Series A–C SaaS teams whose messaging hasn't kept up with the product
- Teams hiring their first PMM and needing a foundation to hand over
- Companies entering a new segment or launching a second product line
What you get
- Positioning statement and competitive frame
- Messaging hierarchy with proof points by audience
- Website and sales copy rewrite recommendations
- Launch plan with owners, tiers, and timelines
02
Go-to-Market Strategy
We map where demand actually comes from, pick the motions worth investing in, and align marketing and sales around the same definition of a good customer. The output is a plan with sequencing and numbers, not a strategy deck that gathers dust.
Who it's for
- Teams moving from founder-led sales to a repeatable motion
- PLG companies layering in a sales-assisted tier
- Leaders planning next year's GTM investment
What you get
- ICP and segment prioritization model
- Channel and motion strategy with expected economics
- Sales enablement kit: narrative, deck, objection handling
- 90-day execution roadmap with success metrics
03
Pricing & Packaging Strategy
Pricing is the fastest lever most SaaS companies underuse. We combine willingness-to-pay research, usage data, and competitive context to design tiers, add-ons, and a migration plan your existing customers can live with.
Who it's for
- Teams whose pricing page hasn't changed in two-plus years
- Companies adding usage-based or seat-based components
- Boards asking for expansion revenue without more headcount
What you get
- Willingness-to-pay and value-metric analysis
- Tier and add-on architecture recommendation
- Price change model with revenue impact scenarios
- Customer migration and communication plan
04
Voice of Customer & Market Research
We talk to your customers, your churned accounts, and the deals you lost — then turn it into a research library your team keeps using. Every finding comes with a recommended action, not just a theme.
Who it's for
- Teams making a big bet and wanting evidence first
- Companies with rising churn and no clear why
- Marketing leaders who need real customer language
What you get
- 15–25 customer, prospect, and churn interviews
- Win/loss synthesis with deal-level patterns
- Message-testing results and validated language bank
- Prioritized recommendations for product and marketing
Not sure which one you need?
That's usually the right place to start. We'll help you name the constraint on a free 30-minute call.