Client names are placeholders for now — the structure, work, and outcomes show how we measure an engagement.
A Series B analytics company was competing on features against much larger suites. We rebuilt positioning around the buyer's real job and rewrote the sales narrative.
Competitive win rate
Average sales cycle length
Demo-to-opportunity conversion
A flat per-seat model was capping growth in accounts that got the most value. We redesigned tiers around a usage-based value metric.
Net expansion revenue
Churn during migration
Average contract value
A PLG infrastructure company needed a sales-assisted motion for its enterprise product without breaking the self-serve engine that got them there.
Of year-one pipeline goal in Q1
From launch to first enterprise close
Qualified enterprise demo requests
Churn was concentrated in the first 90 days. Research showed the problem wasn't the product — it was what customers had been sold.
First-year churn
Activation within 30 days
Validated customer quotes now used in sales
A free 30-minute consult. We'll ask a lot of questions and tell you honestly whether we can help.