Hiring your first product marketer
Placeholder Author · · 5 min read
The first product marketer is not a launch coordinator, a content writer, or a sales deck factory. Hire for the constraint you actually have.
Scope the role around one outcome
Pick the single outcome — win rate, activation, expansion — that this person owns for their first two quarters. Everything else is support work they can negotiate.
A first PMM with three priorities has none.